ERHA introduces something new in responding to the numerous customer requests regarding hair odor and greasiness issues. Hairoic by ERHA As.U.Wsh, a hair care solution that boosts your confidence and ensures long-lasting fragrant hair. Hairoic by ERHA was launched on March 16-17, 2024, at ERHA Skin Care AEON BSD and Botani Square. The event was attended by Vergina Sitar Octiviyanna as Head of ERHA As.U.Wsh, and kicked off with the introduction of Hairoic by ERHA by Nur Ratih Kusumaningayu as Brand Representative, followed by sharing session by the present Key Opinion Leaders (KOL), and a hair styling demo with representatives from Wishfriend and Pujel as Hair Stylist.
Hairoic by ERHA comes in 3 delightful fragrances: Perfect Day with Jasmine & Musk for those who prefer an edgy and elegant scent, Dreamy Hour combining Peony and the fresh sweetness of Raspberry for those who love a sweet and romantic fragrance, and Euphoria with a refreshing blend of bergamot, orange, and the sweet hint of vanilla, perfect for those who are sporty and fun. The Hairoic hair care series comes with 3 products: shampoo, conditioner, and hair mist.



